Syndasis Solution

AI Attribution Analyzer

Transparent Analysis Unlocking the Secrets of Numbers (XAI)

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100x
Faster
Shorter analysis cycle
100%
Consistency
Standardized methodology
High
Decision Quality
Evidence-driven actions
Real-time
Attribution
Detect → explain instantly

"When revenue, churn, or sales suddenly move, knowing the outcome is not enough—you need the cause. AI Attribution Analyzer detects performance shifts in real time, decomposes the true drivers across multiple dimensions, and explains "Why" with transparent evidence (XAI). Then it goes one step further: it continuously tests which strategy adjustments—pricing, underwriting, channel mix, product, campaign, retention—will actually work, and recommends the best next actions."

Key Benefit
Move from “What happened?” to “What should we change now?”—with real-time root-cause analysis and strategy recommendations that improve both decision speed and quality across product, channel, and retention teams.

Problem vs Solution

Traditional (As-Is)
Manual Excel decomposition
Inconsistent methods across teams
Hard to explain “why” behind changes
Product/channel/churn analyses are disconnected
Slow iteration to validate strategy updates
AI Attribution (To-Be)
Automated waterfall & driver attribution
100% consistent standards
Transparent evidence with XAI
One engine across product, channel, and retention
Real-time testing & recommendations for strategy changes

Process Flow

01

Connect

Integrate P&L/churn/sales data & engines

02

Detect

Detect KPI shifts and trigger analysis

03

Explain

Decompose drivers + XAI evidence

04

Recommend

Simulate strategy changes & propose actions

Key Features

Real-time Shift Detection: Trigger root-cause analysis the moment KPIs move

Multi-level Attribution: Decompose drivers by Product/Cohort/Channel/Region/Campaign and more

Automated Waterfall: Auto-generate Plan vs Actual / YoY / MoM variance waterfalls

Driver Ranking: Prioritize what matters most—what to fix first

Explainable AI (XAI): SHAP/ICE-based evidence for executive trust

Time-series Tracking & Alerts: Early warning for anomalies and drift

Strategy Simulation: Validate pricing/underwriting/channel/retention adjustments in real time

Integration & Governance: FDP/Risk Engine/API + MLOps/version/audit trail for reliability

CASE A | Product P&L Drivers: Identify profit drivers and adjust pricing/underwriting with confidence

CASE B | Channel Contribution: Optimize marketing mix, budget and commission strategy by true contribution

CASE C | Churn & Retention: Explain churn spikes by segment and recommend retention actions

Ready to Transform Your Business?

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